We help business owners create more options and more freedom.  

Are you suffering the symptoms of “The Owner’s Trap”?

I’ve been helping business owners grow their businesses and create more freedom and more transferable value for over 30 years.

Your business is as unique as you are. Your challenges and desired outcomes are yours alone. Yet, you may be experiencing some of these common challenges that detract from business value:

  • Not Enough Time
  • Unsure how to initiate an Exit Plan
  • Lack of a Strategic Plan for long term value creation
  • Unable to Delegate
  • “Spinning Wheel” syndrome
  • Over dependence on a single employee, supplier or customer

Over the last 30 years I have owned/managed a number of businesses including a language school, mortgage business, full-service restaurant, an international consulting agency, a mountain bike excursion company  plus others in three different countries. Each experience has shown me that revenue, cash flow, profit and business value can be increased with the right strategies, procedures and implementation methods.

My goal is straightforward – to help business owners increase cash flow, profit, freedom, and transferable value, providing business owners with more freedom and the option to transition to their next adventure on their own terms.

We will develop and implement a comprehensive strategy that will bring more value, revenue, and profit to your business today and create a valuable and desirable business for when it’s time to transition out to pursue your next adventure.


If the above resonates with you and you would like to learn more or contact me below are a few options

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Business Experience

During my college years, and for a few months after graduation, my idea was to go into the food service industry. That changed 5 months after earning a degree in Business Administration. I got an offer to go to Italy on a two-year project…18 years later, after spending 9 years in Italy and 9 years in Brazil, I returned to the USA.

Joe Matz

Joe Matz Businesss Coach

Over the last 30 years I have run and owned businesses including:

• A Marketing and Advertising Business
• A full service Restaurant & Sports Bar
• A Mortgage Brokerage
• A Convention & Public Speaking Business
• A Language School
• A Bicycle Tourism Company offering day tours
• A Website Development and Hosting Service Company
• 2 Business Consulting Agencies, one in Italy and one in the USA

In that time I’ve learned some universal truths about building businesses. Today I work with small and medium sized businesses helping with niche market identification, message composition, marketing, sales training, pricing strategies, operations and process improvement. We help business grow and increase their bottom line.

As a Certified Professional Coach, I excel in building value and developing a plan for success using a systematic approach to measure and improve the transferable value of a business.

My goal is straightforward – to help serious business owners see a dramatic and immediate increase in leads, sales, and revenue.  I’ll provide you with the tools, resources, and training that will make your business the dominant player in your market. I have a system that is tried, proven, tested, and true.


Many would say I’ve lived an adventurous life and I have to agree there is some evidence that would support that theory. I spent 9 years in Italy and 9 years in Brazil. I am fluent in Italian and Portuguese. I’ve taken bicycle trips in the US, Italy, Croatia, South East Asia, and Ireland (3 times) and I enjoy taking my hammock and some food and getting lost in the woods for a few days.  I’ve also climbed Mount Kilimanjaro, raced sailboats in Brazil and raced mountain bikes in Italy.

Reading and cooking are other hobbies I enjoy.

See what others say about me here.