Happy Thursday morning. Lots of Saint Patrick’s Day parties going on this weekend so be care out on the roads, and keep safe.
Last time we went through the first of Three Challenges Every Small Business Faces. Continuing on the theme the second challenge is the lack of a defined Sales Process.
So, how do you get started creating a sales process that increases sales? Read on….
Last week I gave talk on the sales process and was able to share a few nuggets of information that I’ll share here:
A sales process is a roadmap that defines a specific set of steps for marketing and selling your product or service. Each step consists of several key activities that produce a predictable, measurable outcome.
You might be thinking:
When Creating a Sales Process
The end of the sales process is where the sale takes place. That is where you want your prospect to end up. Your entire sales funnel should be designed so that the prospect becomes more informed about your offer and is directed to where the sale takes place.
The sale might take place online, over the phone, at your place of business, in the prospects home etc…